Hutchison Whampoa launched “Hue,” a wholesale platform supporting mobile virtual network operators across Europe and Asia.

Hue provides “a simple and efficient means of building an international MVNO,” Hutchison Whampoa says, after signing Google as a customer.

Hue’s Mobile Virtual Network Enabler (MVNE) platform offers a wide range of services, including mobile network access, customer relationship management, billing and provisioning as well as interfaces to credit management agencies and logistics partners.

Hutchison Whampoa operates in Austria, Australia, Denmark, Hong Kong, Indonesia, Italy, Ireland, Macau, Sri Lanka, Sweden, UK and Vietnam.

For MVNOs wanting to launch their service in countries outside of Hutchison Whampoa’s current footprint, Hue will negotiate with local operators in order to provide connectivity.