In Business Model, Internet Access, Mobile, News

Vodafone India grew its service revenue for the first half of 2016 by 6.2 percent to 218.8 billion rupees ($3.3 billion) on the back of strong mobile data growth.

“Strong demand for 3G data” was partially offset by a number of regulatory changes, roaming price caps and an increase in service tax. Excluding these impacts, service revenue growth in the first half was 11.2 percent. Year over year, 3G revenues grew 102 percent.

Vodafone added 4.4 million customers in the period, taking the total to 188.2 million.

Data usage over the network was up 74 percent year-on-year in the first half, and the active data customer base grew 16 percent to 66.5 million, or about 35 percent of the customer base.

The 3G customer base grew to 23.8 million, up 75 percent year-on-year, and smartphone penetration in Vodafone India’s four biggest urban areas is now 49 percent.

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