A survey of 3,500 people across seven Asian countries, including India, China and South Korea found that 62 percent would consider sponsored data packages that provide free access to specific content.
Perhaps more to the point, Facebook now says Internet.org, which works with mobile service providers to provide no-cost access to key applications, boosts new mobile Internet access net additions net additions about 50 percent faster than is typical.
In fact, Internet.org has found that more than half of new Internet.org users wind up buying a mobile data plan within the first 30 days.
“Content providers, mobile service providers and consumers have been stuck in a no-win situation when it comes to mobile data usage,” said Mary Clark, Syniverse CMO. “Consumers want to use more data along with richer mobile engagement, and operators and content providers are missing out on the revenue that this usage could deliver.”
Nearly half of respondents (49 percent) said they would be willing to accept coupon offers from data-use sponsors, 42 percent would be willing to accept offers from entertainment businesses, 31 percent from restaurants, bars and cafes and 29 percent from travel firms.
